You might want to consider using social media marketing tools in the form of YouTube in marketing a business online. The reason for that is because of the huge transition that has happened over the last couple of years in communicating and interacting. It is an accepted fact that as of now there is a huge transition in how people communicate with each other.You would have noticed that letters, postcards and the like are on the wane. What is the change then? Communicating through social media tools is a simple way, not only to interact between friends and family, but also to advertise your business. So, what can you do using YouTube?Well, it allows you to upload clippings, small videos and music videos. As of now a mind boggling 2 billion videos a day are being viewed on a daily basis here. That itself is more than proof that YouTube is the most happening thing in the online marketing community. It must be mentioned here that this article only provides in detail about how marketing a business online is effective through YouTube or social media tools.You can find information on other online marketing methods on the internet. The second part of the article contains information on other online marketing methods. Though it is given very briefly, you will definitely find it useful. It is also worth mentioning that YouTube has not only become the one and only video content sharing website worldwide, but is the most effective advertising tool in the online business community.No matter the company size, one and all have the ability to share unique videos that are informative. YouTube can help your company target a wide range of international audience. Online marketing is all about reaching to far ends where traditional marketing methods can’t excel.So, when you use YouTube as your advertising campaign tool, it can benefit marketing a business online immensely.However, an effective video campaign on YouTube needs some key ingredients:Keywords: There is no doubt that keywords play an important role for viewers to find your video or clippings. YouTube users search videos using keywords depending on their area of interest. It also depends on the products or services that they are on the look out for.So, you must make sure that your video clipping has proper keywords. If it doesn’t then it will most likely not be displayed during search results. Having the right keywords tagged along with the clipping is an important factor while marketing a business online. You obviously want your video to be accessed easily by viewers.Quality of your video: It is another story when you are uploading a video for fun. But, when you are uploading a video on your business, you must display a certain amount of professionalism. You must have the business sense to ensure that your video displays to others that your company is a professional one. Before you load your video, take some time to observe the lighting, sound quality, and the words that are used.Video with some humor: You would have noticed that videos that have good humor tend to make it big on the internet. Sure, your audience expects the video clipping to have informative stuff, but at the same time they like to also be entertained. It can be a very boring experience merely watching a video about a company.You can easily recollect videos that are unique in their humor and have good stuff. Similarly, when your video clipping has some quality humor, your audience would keep coming back to view it and refer it to others too. So, when your video is humorous and worth remembering, then you can be rest assured that the clipping could become a hit on the internet.The best part about marketing a business online is that, the mentioned above methods are extremely useful in helping your website get the ranking that it wants. It is not that one particular method only can help your website increase its website rankings. The mentioned above steps can definitely help you market your business online.You will find the given below tips useful on marketing a business online, especially if you have started a new business and don’t have much knowledge on online marketing methods.Many ways to market your small business: Like we have seen above, the most powerful method to gain popularity on the internet is YouTube or through social media tools. But you also have other method of marketing a business online in the form of search engine optimization, search engine marketing, article marketing, email marketing, and the list goes on.Can compete with large companies: As you have started out recently and are a small firm your immediate goal would be to attract customers of bigger firms. You have to fight it out there using internet marketing methods that are mentioned above. You must have excellent online marketing strategies that can get you the results.You will have to work on your brand awareness. This is a key point for any small business.Finally, remember to have some patience. This is not an overnight procedure. Sure, marketing a business online using social media tools and the like will make a huge difference, but you must realize that it is slow but steady process. You would want to stay out of advertisers who claim to give you immediate results.It is not really possible and in some cases it may even take a year to notice good results. So, have fun while learning marketing a business online.